Mobile phone with tech Near Filed Communication (NFC) emerged in the market. With NFC, phones have a function not unlike a debit card or credit card that can be used to transact.

Many people are optimistic that NFC phones will boom. Jupiter Research study conducted in 2008, for example, predicts that by 2013 there will be 700 million NFC-tech mobile unit. So what advantages does this phone?

One of the advantages NFC is a direct transaction from a user you phone. If Jackcard or eToll, for the transaction you can simply put your card simply connect the phone with the device. Simple, is not.

But behind the NFC technology, there is a lively debate about the NFC system itself, which opens the NFC or NFC secure. Which is ideal for implementation in the public domain. Here's the view Bob Mc Dougall, Country Manager Nokia Indonesia.

When we discussed the Near Field Communications (NFC) - the common name for a new technology that allows interaction between devices at close range - there are two main camps: NFC NFC secure open and open NFC refers to the interaction between two NFC-enabled device, or the use of an NFC device to read a sign NGC (chip embedded in posters, cards, or other print media) to receive content or do a thing. NFC secure, on the other hand, refers to the use of mobile devices as a virtual wallet or credit card to make payment by way of flick over an NFC reader.

NFC is currently regarded as one of the most interesting areas in this industry from the standpoint of revenue, since it is estimated there will be 700 million NFC-enabled mobile phones were sold until 2013 *. But we at Nokia believes that the current industry focus on secure NFC may reduce the opportunity for potential development of an open NFC.

As the originator of NFC technology, and one of the founders of the NFC Forum, NFC Nokia believes that open will give a greater influence in consumer behavior and NFC secure compared to the NFC ecosystem. Open NFC has the potential to encourage business opportunities for developers, retailers, advertisers, the electronic device makers, and others.

I give an example. With NFC technology is open you can just touch the NFC-enabled device to a flag NFC to do things like "check in" at particular locations, collect points at a store, or access the website without having to type in the URL. Signs NFC can also be used to promote an application at any store onlin application: for example, rather than having to visit an online store to find an application, you simply touch a sign and immediately download the application.

Sign NFC, the price is very cheap, offers tremendous potential for advertisers, retailers, and other parties to reach out, give points, and keep in touch with its customers. These signs can be promoted in any location, including phone sellers, coffee shops, or even in supermarkets, with rapid and measurable results. And the best part is to read the signs of the NFC is not required major infrastructure, besides a large number of NFC-enabled devices on the market, and marketers will support NFC excess signs.

In addition to reading the sign, the NFC is open we could easily connect our NFC phone with another, simply by touching the phone. In this way we can easily exchange content, such as photos, or playing games, without having to go through a time-consuming steps to perform pairing Bluetooth ®. Popular mobile game Angry Birds, for example, has had an exclusive version of the NFC for Nokia C7. 'Angry Birds Free with Magic' ** have hidden levels that can be opened by touching other phones with Nokia C7, or by reading a sign NFC that will directly connect you to the Ovi Store to download the next levels.

Open NFC also allows you to connect your mobile device with speakers or headphones are wireless-enabled NFC. Imagine a situation where you are, after exercising while listening to music on headphones, then go home and immediately touching your phone to a NFC-enabled loudspeakers at home. Thus, your music is not interrupted. Very many applications and new consumer electronic devices that could be developed for such situations.

NFC secure, on the other hand, will be limited to a small number of providers, and will take time before changing consumer behavior in the direction in which they will be able to and feel safe to use their phones to buy train tickets, or anything else that is more expensive. In London, Nokia offers a secure NFC in a variety of devices working with the Oyster card (prepaid cards, among others, to use public transport) to travel by public transport. But outside the metropolitan cities, the NFC secure will take time to become an important part of everyday activities. And when it finally reaches the secure NFC payment, hotel room keys, car keys, and even identity cards, we believe there would be only a small part of service providers involved in it.

Nokia is a maker of mobile devices the most experienced in the NFC, with five NFC devices that have been launched. But in this industry takes a variety of key partnerships in a variety of payment organizations, banks, service providers, system integrators, community developers, and others. All have a role to succeed commercially NFC.

Before that all happens, open NFC consumers will benefit in a much larger scale and the need to familiarize themselves in using their devices for interaction NFC, NFC secure before reaching a high level of penetration. With more and more NFC phones are launched into the market in 2011 and 2012, open NFC will change the way consumers interact with others and open up opportunities for developers. We believe developers will welcome the opportunities offered by the NFC opens in developing applications to share information, read the sign, joining social networks, and others. And opportunities open NFC, will be achieved long before the NFC secure realized.